a. Go for niche domains
Birds of the same feather flock together. This phrase is not new to you. Though it was a favorite proverb in English lessons, it is essential in all walks of life. But what is the connection between the website and birds? This is not memes about birds. What this phrase means is that if you want to succeed, you must align yourself with the developments of your industry.
Well, in this era, developers are coming up with domain extensions specified for specific niches. Instead of using a dot-com extension and your business is offering photography services, you can go for .photography domains extensions.
With this extension, you do not need to convince your audience about the services you provide. As such, it eases your marketing activities and helps you to stand out.